Nguwe Wedwa’s Founder and CEO Mr Mbongeleni Mzimela organized the Artists Entrepreneurial Workshop again this year to continue empowering the youth who are in the entertainment industry. Mbongeleni’s passion and commitment to this cause drives him to keep on making a difference and positively impact the lives of the emerging talented artists so that we cannot keep on seeing starving and poor artists.
This year’s speakers were Philani Duma, Tzozo Zulu, Thando Nyameni, Mbongeni Ngema, Siya Ntuli and Happiness Mpase.
The topics explored were:
1 Music
copyrights, IP – how to protect your work.
2.
The
significance and benefits of live performance as an artist
3.
The
digital platforms for your music and how to effectively use them.
4.
The
role of Kumisa within the creative industry
5.
Nguwe
Wedwa benefits for artists through their collaboration with CCIFSA
6.
How to
turn your music into an income generating business
7.
Principles
that can sustain an artist’s brand
“As
Nguwe Wedwa we are a young creatives mind group, who experience the industry
challenges like everyone else who is working in this space. While we are on a
journey to succeed as individuals within Nguwe Wedwa, we do not want to be the
only ones at the top. We know how difficult it is, but we also know what helps
us move forward and grow: this is what we are sharing in these workshops. We
cannot overemphasize the importance of empowering oneself through learning from
those before us. This workshop is not a talk shop, it is an empowerment
programme. We invite arts entrepreneurs, not celebrities. It is their arts and
entertainment industry knowledge that we seek to impart to the next generation.
We share the right knowledge in these workshops, something that an artist can
leave the workshop, go out and put into practice. That is how we are unique as
an Artists Entrepreneurial Workshop. We wish to see good collaborations among
our artists. While we are in a competitive space, we must be mindful of how we
compete. Some artists obsess over being better than others instead of building
relationships and creating meaningful collaborations that would generate an
income. Our competition edge must be used in creating good quality, designing
great artworks that stand out in the marketplace, professionally branding
ourselves and honing our craft endlessly. Focusing on these is one of the
healthy ways to compete in this space.” Says Mbongeleni
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